Digital marketing is changing the world. The availability of the Internet, including mobile, has massively changed information procurement, communication, buying behavior, and markets. Modern customers are demanding and expect products, services, and support suggestions to be available at all times, even via digital channels. This redefines the market structures even in traditional industries.
To remain competitive, all companies must accept the challenge and adapt their business processes and services to increasingly digitally oriented buyers and business partners. Digitization is not limited to selling consumer goods on the Internet. Digitization of processes or offers is available in almost every company. And it is increasingly deciding on competitiveness. Those who oversleep this development will sooner or later have to fight for survival?and maybe lose.
Digitization offers great opportunities
The need for digital transformation should be seen as a great opportunity. Because digital change creates a lot of space for innovations in new or developed services and products, for optimal support, for mature communication with the prospect, and for strong customer loyalty. The digital transformation opens up new markets and additional potential. To use them, every company has to fundamentally rethink its business processes and offer structure to become aware of the challenges and company-specific opportunities of digitization. As a result, a well-thought-out strategy for digital transformation must be developed and implemented quickly.
Digitization demonstrably brings competitive advantages
One study shows those companies that are adequately digitally mature are significantly ahead in terms of sales and profits than their peers in the industry with a lower degree of digitalization. The “digitized” pioneers generate 26% more profit and 9% more turnover. But, choosing the right digital marketing agency that serves Singapore businesses is important.
The most important questions on the way to digital transformation
- How do users recognize and define my digital potential?
- What does digitization mean for a company’s positioning in the market?
- How can business owners tackle digital transformation?
- Which digital services should and can website owners offer?
Time is short: leading companies and newcomers integrate digital technologies
Leading companies have long successfully integrated digital technologies into their existing business models. This goes so far that companies are also spreading to markets outside of the industry, and the traditional industry boundaries are breaking open more and more. This creates additional new competitors.